Supporting Problem Exploration in Early-Stage Innovation Projects through Human-AI Collaboration
Helping innovation teams understand the right problem before building the solution.
This research explores how human-AI collaboration can support innovation teams during the earliest stages of product development, when understanding real customer needs is often more challenging than building a solution. Through field observations of novice innovation teams, we identified recurring difficulties in problem exploration and investigated the limitations of existing AI-assisted approaches. Building on these findings, we proposed an initial design concept that uses storytelling and human-AI interaction to encourage deeper customer understanding and more evidence-driven problem exploration.
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