51 / Essay
A Failed Experiment Can Be a Successful Product Decision
Design experiments that can stop a weak idea as well as support it. Define decisions, measurement checks and stopping rules before interpreting results.
Product & Entrepreneurship
Experimentation
Writing about experimentation.
19 / Essay
Build-Measure-Learn Is Not a Three-Step Checklist
The useful work begins before building: identify a risky assumption, choose evidence that could change a decision and design the smallest meaningful experiment.