56 / Guide
A Product Identifier Is More Important Than It Looks
Distinguish internal IDs, supplier references, SKUs and GTINs. Preserve identity, packaging context and mappings before automating downstream catalogue work.
Digital Systems & Commerce
Product Information Management
Writing about product information management.
24 / Field note
The Hard Part of E-commerce Is Usually the Product Data
Supplier files become a systems problem when identifiers, variants, prices and stock disagree. A practical way to build a catalogue you can safely publish.