50 / Essay
Users Are Better at Describing Pain Than Designing Your Product
Use interviews to understand recent behavior, workarounds and constraints. Treat feature requests as clues to investigate before committing to a solution.
Product & Entrepreneurship
User Research
Writing about user research.
21 / Guide
Validation Is Not Asking People If They Like Your Idea
Compliments cannot carry a product decision. Connect assumptions to recent behavior, existing alternatives and experiments that can genuinely change the plan.